The First Day | What Should You Do On Your First Solo Broadcast?

 Photo by  Omar Prestwich  on  Unsplash

I can't really start this article any other way but than to say, "It's ok. It will be ok. You are safe. Just relax and have fun." One of the key things I've learned running this company is that new performers will find an infinite number of ways to overthink things before they actually log in. Often thinking themselves out of ever doing it in the first place. That is a bad plan. 

If you're sure about doing it, just do it. You'll learn as you go. We'll talk. We'll make adjustments. You'll get better. No one else is expecting you to know every nuance on your first day, so don't expect it from yourself. It's all going to be OK. 

That being said, structure creates freedom, so here are the key points every model would benefit by knowing and applying on day one. 

1. The 3 steps to making money 

I wish I had a cool acronym to use here like ABC or something, but I don't. HQC doesn't have a great ring to it. But, HQC. 

H: Hook. 

When you go live for the first time, within a few seconds users are going to start entering your room. The first skill you want to get good at is doing whatever actions cause more of these users to STAY in your room than to immediately leave.

Having a good setup (clear, well lit video, clean room, some energy) is a good start. Saying hi to them as they enter is a good second. Ignore grey/basic users' chat (they're identified in your chat list) and focus on engaging with premium/VIP customers (which is anyone that's spent money on the site before).

Hook = Get their attention and get them to stop for a few seconds. If you get them to write back to you, that's a success. 

Q: Qualify.

We're of the opinion that customers decide within half a second of seeing you whether they'll ever spend money on you or not. This reaction doesn't occur consciously; it's a psychological feature called thin slicing. So don't think of being on cam as selling yourself or getting people to like you. It's not that. Open chat is far less personal than that. Many people just rapidly click through dozens of rooms to see what's going on until something catches their attention. Refer to step 1. 

Once you have someone's attention, it's smart to assume that you caught their attention (see step 1) and that the half second decision they made was in your favor: they like you. They wouldn't say hi if they didn't like you. Knowing they like you should make talking to them easier. 

The qualify step means you want to figure out as quickly as possible whether they will do a private show with you. This involves a combination of flirting and being a little pushy. Most private shows are earned, not spontaneous.  A very large percentage of private shows occur by the model leading the customer into it.

Think of everything on a 1-100 spectrum. Then consider categories like: their arousal, their excitement, their readiness for show, their attentiveness, and so on. People who are near 100 in terms of show readiness often make it very clear. Many people probably hover around 20-30 and could be provoked to a higher number. Some people are a permanent 0 and front like they're a 50 (learn to spot + avoid these ones). 

As time goes by, your ability to thin slice the customer in your room and determine who is likely to spend money will improve. 

The key thing to remember with qualifying is that it's the only thing you should be doing in open chat, ever. Any conversation that isn't qualifying customers is a waste of time. If you allow people to, they will spend forever in your open chatroom, politely chatting, without ever spending any money. This is the biggest trap new models get into. Talking to the person who is nice and easy to talk to, because being online is scary, and missing out on all of the hidden people who would have spent money. 

Most of your conversations should be about going private or topics at least tangentially related to a potential private.

  • "How are you?" = "What are you in the mood for?"
  • "What do you do for work?" = "Do you have money to spend on me?"
  • "How's the weather there?" = Complete waste of time, never ask, unless you're a super pro who asks it understanding that the tone in which they answer and their views on the weather can give you valuable information about their mood that you can use to entice a private show.

This has always been a difficult topic to write about. How do we convey the best practices without seeming to engender disingenuous behavior? Shouldn't you try to form a genuine connection with customers, and not just be a phony? 

Well... Umm... Here's the thing. 

Being a webcam model means that you're going to be saying hi to at least dozens, probably hundreds of people per day. Your ideal outcome in any of these situations is for money to be spent on you. Being clear about that with yourself and with customers isn't disingenuous. Pretending that's not the case would be disingenuous. 

Real connections form over time with recurring customers - we don't have to worry about that. This segment is referring to how you interact with brand new customers with no spending history on you. The reality is that a lot more customers who enter your room won't spend money on you than will; getting good at finding the ones who will and avoiding the ones who won't is the primary skill a model needs to have. 

It's the difference between making $22/hr and making $85/hr in a lot of cases. Models who get trapped talking to non-spending customers miss out on a lot more spending customers, full stop. 

C: Close.

Yes, C is obviously close. Always be closing. Coffee is for closers. Etc. 

A lot of times, to make the sale, you just need to ask for it. There's a lot of ways we could describe the first two steps. Presentation, then rapport building. Setup, then flirting. And other ways too. But at the end of the day, they're just the natural sequence of events that hopefully lead to a private show. There's a million ways to get there. 

One of the more obvious, but underutilized methods, is to just ask. If you have someone's attention and they're engaged in a conversation with you, find the right moment to simply say, "Will you take me private?"

The reactions you get to that will teach you a lot about steps 1 and 2. When you're hooking clients well, your room ends up being busy and customers start competing for your attention. Private shows happen more easily in that environment; compared to there only being 1 or 2 people chatting in your room and things being quiet. When your presentation is great, people complain less about your rate being high. When you have conversations about topics that arouse customers, they press private faster. 

If you can make someone aroused, you can basically make them do anything: pressing private is the least of it. 

A lot of new models are afraid to ask for a private show, thinking their feelings will be hurt if someone says no. Luckily for you, you're reading this. So we can give you the inside scoop. Almost everyone is going to say no, or make some flimsy excuse about not getting paid until Friday - or Tuesday if today's Friday. That's the name of the game. It's not a personal rejection of you. Just keep asking. 

Think of everything you might have ever heard about consent culture over the past few years and disregard it. No doesn't mean no in your chatroom. "Customer9234 has left the room" means no. Anyone in your chatroom is subject to perpetual pursuit by you for as long as you want, no holds barred. Once you determine someone isn't going to spend any money just tell them to bounce, or bounce them yourself, or just ignore them. There is absolutely no need for any model to engage with anyone who isn't going to spend money on them while they're working. This gig is hard enough as it is without paying attention to time wasters. Ruthlessness is not just appropriate, it's essential. 

Should you try to mask this ruthlessness in a pleasant demeanor? Totally! Are you entitled to any individual customer spending money on you because they're viewing your open chat? Not at all! What you're entitled to is playing the game. Fighting, flirting, teasing, and talking people into private shows with you. As long as they choose to engage with you, that's the game they're engaging in. Your role is to push them into a private show. 

Let me close the Close section by reiterating a point about entertainment. That's what we do, it's entertainment. The second a customer isn't enjoying the experience they're having, they'll leave, which is as it should be. The most successful models never betray the ruthlessness we're referring to here to customers. They almost always have a smile and a fun, inviting attitude that draws people in. This is the key. The only way to get a private show from someone is to make them want a private show from you. There's no shortcut. Being attractive helps. Having a great setup helps. Maintaining a good vibe in your room helps. Everything good helps. Anything you can think of that will improve a customer's experience is something you should do. 

This is show business in its most literal form. You cannot possibly take the details of it too seriously, but in our experience far too many people pay too little attention to these all-important details. 

It can be a lot. The chat can be overwhelming in one moment and then overwhelmingly boring in another. That's where something like: Hook, Qualify, Close comes in handy. It's a pattern that you can revert back to. Everyone in your room is in some stage of that process all the time. Start to identify where they are and learn to move them along. 

As you start to interact in paid shows with customers, think back when you're offline about how they moved through those steps. What hooked them? Did I do anything to qualify them or were they just ready to go? How did the private show happen? Analyze this for every show and you'll start to see important patterns. 

"The money's out there, you pick it up it's yours, you don't I got no sympathy for you." - Alec Baldwin in the impossible to not link to in an article like this Glengarry Glen Ross

2. Core Features Explained

There are a few core features to the site and performer app that you should be aware of and how to use, so here they are. 

A. Show Types

Open chat: This is the public chatroom you are in when you first log in to the site (and anytime you are not in a specific show type). It's where you meet new customers. 

Private show: This is a paid 1-on-1 show with a customer. The standard rate for new models is 60 credits per minute that the customer pays. In a standard private show, other customers can "voyeur" on the show and pay a rate of 1/3 the private show rate. Voyeurs cannot hear audio or see the chat messages or type. They can only view your video. 

Multi-user show: This is a separate login type wherein multiple customers can join a show and pay full rate (and chat and hear you). For example, at multi-user 60cpm login one customer can start a show at 60cpm and another customer can join, also paying 60cpm. So while you have two customers in show you'd be earning 120cpm; 4 customers = 240cpm, and so on. 

Combo Login: This is a login type wherein a customer can either start a multi-user show at one rate, or a private show at a higher rate. Combo logins are 60/40cpm, 75/50cpm, 90/60cpm, and so on. The only key difference to note is that in combo mode when a customer starts a private show, there are no voyeurs allowed; so it is purely a 1-on-1 show. 

Party Chat: This is a login type that you can switch into while broadcasting. It is an open chat, tipping-only performance. No one is able to take you private while you are in party chat mode. 

Group Chat: This is another mode you can switch into while broadcasting. You set a rate and duration for a group show and customers pledge to make it happen. If the pledge goal is met, the show begins. If not, the customers have the credits they have pledged returned. 

It's worth making a note about tips here. Customers can tip you in open chat, customers can tip you in party chat, customers can tip you in private, customers can tip you when you're offline. Work to inspire customers to tip you - those tips add up. 

B. Show Offers

Show offers are a feature that allows customers to offer you a lower CPM for a predetermined length of show - for example, if you're logged in at 60cpm, they could offer you 40cpm for a 20 minute show. 

It seems that 70-80% of the usage of show offers are customers offering models 10cpm for shows and new models not grasping how credits work (10 credits - 27.5 cents earned) and accepting the show offer. 

As such we're pretty aggressively opposed to show offers. And campaigned hard against them being introduced, but here we are, free market and such. 

Apart from the obvious problem of a model only getting 1/6 of the amount of money for a show we have a few other reservations. 

  • Giving some customers a discount negatively incentivizes the customers who would have paid full rate. You end up slighting the people who are most important to your success on cam, to satisfy a client that wants to pay you as little as possible. Bad idea. 
  • Publicly negotiating rates in open chat is bad form: it takes everyone out of the erotic/entertainment vibe and provokes the financial/budgetary vibe which is counterproductive. Plenty of customers are happy to pay but don't want to focus on money all the time, "Yeah, I'll pay, let's just have a good time." That's a common vibe from customers and those are the customers you want. "I'll give you $1 for anal, $1.05 if you do DP." these are not the customers you want. So to focus your limited attention on the customer that wants to have that conversation is a bad idea. Just say no. 
  • Show offers skew hourly rates downwards. In the past year, anytime we've had a newer model perform below our estimated hourly rate, the culprit upon a deeper review of the stats was almost always show offers (in other cases it was bad video feed/setup). It's one of those things that's easy to say yes to on a slow night when there isn't much action in your room. But in reality the time you were going to spend in a lower rate show would have been better spent figuring out how to attract more users to your room. 

Show offers are bad and evil and should be avoided. 

C. The Studio Admin

As we'll have a longer piece on the studio admin. I'll just highlight the core features of it that you should pay attention to on Day One. 

You should fill out your bio before you log in. Chatroom Bans is where you can extend the ban period for a customer you banned while you were live. Filters are how you block your state/country. Flirt Phone you should totally set up (charge the same rate as you do for private shows); it's completely private and lucrative. Room Receptionist can help you save time by filtering customers for you (and making it obvious to you which ones you should say hi to). Sample photos: The main photo is super important, so make it stand out. Schedule: You can use this if you want, non-essential honestly. Social Media: You should 100% use Instagram and Twitter and promote them in your room. VODs: If you name/categorize your VODs they sell twice as much. Messaging Inbox: You should write a message to everyone that spends money on you starting out when you're offline; build a relationship. 

D. Payments

How do I get paid? 

Submit here: https://www.pandoramodeling.com/payments

Over the years we've learned we can't remind people of this part enough. That link is where you submit your payment information so that we can pay you. Payouts are sent every other Thursday via direct bank transfer or check in the mail. You make money anytime a customer spends credits on you (typically at a rate of $2.75 per 100 credits when you're new).

E. Discord

You should join Discord (you got an invite in your activation email) and be active on it. Be a good member of the community, it helps. 

3. 4 Hours

Stay online for 4 hours on your first shift. 4 hours is a good standard length shift. When you login, set a timer for 4 hours on your phone and don't logoff until it completes. This does a few important things. 

First, it helps to mitigate variance. Every model that has ever done this has slow hours. And there will be days when you have a slow 4 hours. But consistently doing 4-hour shifts will massively reduce your "total fail days" where nothing really happens for you. You'll have 20-30 minute bouts of a slow room and then it will recover and you'll start to have some action. Maybe the first 2 hours will be rather slow and then you'll crush it in the next 2 hours. 

This has the effect of outsmarting your feelings. A lot of people cam when they feel like it, stay on as long as they feel like it, and log off as soon as they feel like it. This feel-based approach will ruin your stats. There's just no real correlation between the average customer clickthrough rate to your room on the site and your mood. Sure, if you're in a bad mood, less people might stay in your room when they do click through. But over and over models see that when they stick out the shift and put in the hours the stats level off over time and good results follow.

Hour 1 will be fine. Hour 2 will feel a slight panic because you won't think you can make it to hour 4. There will be a 20-30 minute "ugh" period. About 2 hours and 30 minutes in you'll start to see the end in sight and be able to cruise to it. The extra $30-40 or whatever you make by staying on longer will add up. 

Embrace the grind, and do it 4 hours at a time. Then go watch TV and eat or sleep and do it again. 

Once you're done with your first login, head over to Discord and let everyone known how your first shift went.