The truth is that we've been incredibly successful with zero social. The nature of our work is secretive. Most of our very successful performers are happy to pull in $10,000/month being completely anonymous and unknown in the real world. Niche specific fame gives them the ability to afford to shop at Whole Foods and the anonymity to not be bothered while they're there. While the customers insist upon the anonymity that the site provides.
Why do we gotta Tweet about it?